Bill Bernbach is an advertising legend. If you don’t know him, you might know his work. But one thing is for sure, you’ll recognize his style.
Not only was he devoted to simplicity, he was also known for his offbeat themes.
Logic and over-analysis can immobilize and sterilize an idea. It’s like love — the more you analyze it, the faster it disappears.
You can read more about Bill Bernbach here.